We began

with the dream to find an earth-friendly, people-friendly paint for furniture and home decor.

Made By Hand

CeCe Caldwell Paints are poured carefully by hand and meticulously overseen from conception to completion. We are committed to making the world a better place by creating natural, non-toxic products that are safe for everyone. CeCe’s Paints are ideal for the retailer, seasoned professional, or first-time DIY-er who want the satisfaction of aesthetic quality and the reassurance of eco-friendly manufacturing.

CeCe Caldwell’s Paints are eco-friendly, easy to use, and honest products that inspire you to discover your own creative power.  Passionate in our purpose, we want you to redefine your possibilities with every stroke.


made_in_usaProviding domestically made products to our retailers and customer base is a priority. CeCe products proudly boast the “Made in the USA” stamp and are inspired by regional American trends.


Our mineral paints contain no potentially harmful or toxic ingredients (e.g. nonyl phenol ethoxylats, APEO, formaldehyde, ammonia, ethylene glycol or acrylic co-polymers) and are packaged in recycled plastic containers. The CeCe Caldwell’s Natural Chalk + Clay paints do not contain any ingredients that have to be listed on label as hazardous under the California Prop 65 law.


Our natural product line is not only eco-friendly, it’s safe to use. Whether you have chronic respiratory problems, are pregnant or a parent concerned with painting around little ones, CeCe Caldwell Paints were created with your health in mind.